Services

AI built into the product, not bolted onto the corner of the screen

Search that understands what someone meant, forms that fill in what can be derived, assistance that walks a user through the work — rather than a chat window nobody opens twice.

What it means

The most common shape of "AI in a company" today is a chatbot glued into the corner of an existing site. A user tries it once, gets a generic answer, and never comes back.

It gets interesting when the AI disappears into the product itself: search finds what a person meant even when they phrased it differently; a form pre-fills what can be read out of an uploaded document; the system points out that something does not add up.

The difference is in the brief. The goal is not to add an AI feature, but to walk the workflow and find the places where a person is still doing work a machine could have done.

It makes sense when

  • users cannot find what they need, and a search box has stopped being enough
  • people retype data that already exists in a document
  • onboarding a new user takes explaining rather than the product guiding them
  • you want AI in the product and want it to survive contact with real usage

What you get

  • AI-powered search and navigation over your own content
  • document processing — extracting data from PDFs and images
  • smart forms and assistance during data entry
  • an integration with Google Gemini, Vertex AI or Firebase AI
  • cost controls and defined behaviour when the model is unavailable

How it works

  1. Find where it is worth it

    We walk the workflow and pick the spots where assistance saves real time, instead of adding a feature for its own sake.

  2. Try it on real data

    A narrow scenario on your own documents or content shows what the quality will actually be before anything is committed to.

  3. Build it into the product

    The result lands inside the existing interface — in search, in the form, in the flow — not in a separate window.

  4. Keep it running

    Cost, quality and fallback behaviour get watched, because a model that changes underneath you is a normal operating condition.

Where you can see it

Other services

Contact Info

Feel free to reach out for project inquiries, consulting, or longer-term collaboration. I'm open to discussing practical product work and frontend engineering opportunities.

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Martin Hubálek Business ID (IČO): 08827303 Registered office: Dolní Štěpanice 29, 514 01 Benecko, Czech Republic Registered in the Czech Trade Licensing Register Not registered for VAT